Gelato Club

Gelato Club is a playground, owned as such. The conceptual brand deliberately steps away from my usual registers to explore a more expressive territory: assertive typography, illustrated mascots, saturated palette, spatial storytelling. The whole builds a gelateria universe where the brand is read through tone before it's read through product. The system unfolds from logo to packaging, from merchandise to interior design, keeping a logic of formal coherence despite the freedom of the vocabulary. The interest of the project lies in that controlled gap: stepping out of a visual comfort zone without losing the discipline of a system. A brand that smiles, and still holds its ground.