Loose Lanes

Loose Lanes grew out of a shared desire with two artists: to create a space where house music is experienced up close, away from oversaturated formats. Only one event has taken place so far, and that's a deliberate stance, rarity is part of the promise. It's also what carried the success of that first edition. The project brings together music curation, visual identity and atmosphere direction to shape intimate moments rather than events to stack. The visual direction leans toward restraint, few signals and strong presence, to let the music and the space carry the room. The identity is built less through a logo than through an attitude, recognisable from the first encounter. More to come.

Category

Art Direction

Project Type

Personal Project

Tools

Sony A6700 · Ps · Pr · Ai · AI

Role

Creative Direction

Deliverables

Event Identity · Sales

Context

House Music Events · Switzerland

Year

2026 – Present

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