Ski Master

Jean-Marc Wyss has skied professionally since 1994, with the highest Swiss instructor qualifications and a practice built around small groups, terrain reading and freeride experience. His former identity felt closer to a ski school than to an independent expert. The new direction reframes Ski Master as a precise, personal and editorial brand: first-person copy, restrained pacing and a visual system built for one practitioner rather than an institution. The identity turns the Swiss cross into the I of SKI MASTER, supported by a black, white and red palette used with purpose, not decoration. The system extends from full logotype to reduced mark, from technical apparel to digital interface. Photography, typography and motion reference maps, instruments and alpine terrain rather than tourism codes. The website carries the same idea through interaction: an altimeter falls as the page scrolls, tracing a descent from high mountain to Sierre, where Jean-Marc lives. The project combined creative direction, brand identity, photographic grading, editorial copy and full website execution.